Brand Voice Guide

How Badonka sounds so your content feels like you, while still feeling like us.

In five words: authentic, educational, relatable, inspiring, helpful.

Coach, not salesperson. Explain the why behind a feature before you mention the feature itself.
Real experience over exaggerated claims. Say what you noticed, not what everyone should feel.
Longevity and function over aesthetics-only messaging.
Warm and encouraging, never preachy or judgmental about where someone is in their journey.

Avoid	Try Instead
"This belt is amazing."	"I like that the weight stays more stable, so I can focus on the movement."
"Buy this belt."	"This is the setup I've been using, and here's why it works for me."
"You NEED this in your routine."	"Here's how this fits into my routine so let's see if it fits yours."